Adobe Analytics Product Variable

Silver Contributor
Silver Contributor Tfurlow


 When setting up the s.product variable for Adobe Analytics. Could this be done through an ecommerce extension? Or would this be done through a plugins extension? I was curious because I want to implement the product variable.


Product Variable definition below for reference:




Adobe Analytics Product Variable

Tealium Expert
Tealium Expert

Hello @Tfurlow

My recommendation would be ecommerce extension. It will be very easy and it works like how you do mapping of SC tag for other variables, you will have to map product related variables inside ecommerce extension.

We can reverage that for other tags (marketing) too.

Below is the link - 

E-commerce Extension Installation and Setup

Hope it Helps!