Adwords Conversion Tracking and Remarketing (gtag.js) Tag

ksugam
New Member
ksugam

Hello All,

I am having a hard time finding documentation for the latest adwords conversion and remarketing gtag.js tag. Is the documentation available in the knowledge base?

Also, I am trying to trigger conversion events by mapping the "page_name" variable to various conversion events like search and purchase.

I also have a look up extension that will assign conversion label based on page_name as I want to fire more than 1 conversion pixel in one user flow (depending on the page).

For some reason, my conversion events don't trigger. Am I doing something wrong? 

9 REPLIES 9

Adwords Conversion Tracking and Remarketing (gtag.js) Tag

ksugam
New Member
ksugam

I have finally got the tag to work. The issue was with the conversion label that I had added during setting up the tag.

Once I kept that field blank, and populated this through the extension and set triggers on when to fire conversion events, everything worked fine.

Adwords Conversion Tracking and Remarketing (gtag.js) Tag

PatrickHegnauer
New Member
PatrickHegnauer

Hi @ksugam

I'm struggling as well at the moment with the new gtag adwords tag. Am I right, if I search in the network for "gtag" at not "random" anymore? Can you show me how your network request looks like? I only see the ID altough I set the label in the tag config.

Many Thanks

Regards

Adwords Conversion Tracking and Remarketing (gtag.js) Tag

ksugam
New Member
ksugam

Hello @PatrickHegnauer

I also had the same trouble and hence I used the Google Tag Assistant extension for chrome and used that to verify the Adwords tag.

 

Adwords Conversion Tracking and Remarketing (gtag.js) Tag

PatrickHegnauer
New Member
PatrickHegnauer

I finally solved it as well, just ad the prefix AW- to your ID, and now its working properly. 

 

Adwords Conversion Tracking and Remarketing (gtag.js) Tag

ksugam
New Member
ksugam

Add on question-

How can we reuse the gtag for hotel ads? Google requests to add an additional parameter for Hotel Ads as below-

gtag('config', 'HA- PARTNER_ID ', { 'conversion_cookie_prefix' : '_ha'});

How can we add this to the existing gtag tag?

I found the following within the gtag tag template-

u.o("config", u.data.conversion_id, u.data.config);

Should we modify this line to include "{ 'conversion_cookie_prefix' : '_ha'}" ?

 

Adwords Conversion Tracking and Remarketing (gtag.js) Tag

ksugam
New Member
ksugam

Looks like  { 'conversion_cookie_prefix' : '_ha'} is required only if we merge hotel ads with adwords tag. If we implement it as a separate tag, this section is not required in the code.

Adwords Conversion Tracking and Remarketing (gtag.js) Tag

GavinAttard
Occasional Contributor
GavinAttard Occasional Contributor

Hi @ksugam

Can i ask if you used the mapping to create the event trigger for 'conversion' it seems the most obvious place, however i don't see the 'conversion' event in my list. 

thanks

 

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Adwords Conversion Tracking and Remarketing (gtag.js) Tag

PatrickHegnauer
New Member
PatrickHegnauer

 Hi @GavinAttard

In the mapping toolbox you will find the event triggers, the conversion event is automatically triggered if a order id is present, mybe try a custom mapping to "conversion"?

image.png

Hope that helps

Regards

Patrick

Adwords Conversion Tracking and Remarketing (gtag.js) Tag

GavinAttard
Occasional Contributor
GavinAttard Occasional Contributor

Hi @PatrickHegnauer

Yes indeed, however crucially the 'conversion' event is not there. 

Here is my finding as to why that is

 

Thanks


Gavin

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