Adwords Conversion Tracking and Remarketing (gtag.js) Tag

[ksugam]

Hello All,

I am having a hard time finding documentation for the latest adwords conversion and remarketing gtag.js tag. Is the documentation available in the knowledge base?

Also, I am trying to trigger conversion events by mapping the "page_name" variable to various conversion events like search and purchase.

I also have a look up extension that will assign conversion label based on page_name as I want to fire more than 1 conversion pixel in one user flow (depending on the page).

For some reason, my conversion events don't trigger. Am I doing something wrong? 

[ksugam · Accepted solution]

I have finally got the tag to work. The issue was with the conversion label that I had added during setting up the tag.

Once I kept that field blank, and populated this through the extension and set triggers on when to fire conversion events, everything worked fine.

[PatrickHegnauer]

Hi @ksugam

I'm struggling as well at the moment with the new gtag adwords tag. Am I right, if I search in the network for "gtag" at not "random" anymore? Can you show me how your network request looks like? I only see the ID altough I set the label in the tag config.

Many Thanks

Regards

[ksugam]

Hello @PatrickHegnauer

I also had the same trouble and hence I used the Google Tag Assistant extension for chrome and used that to verify the Adwords tag.

[PatrickHegnauer]

I finally solved it as well, just ad the prefix AW- to your ID, and now its working properly. 

[ksugam]

Add on question-

How can we reuse the gtag for hotel ads? Google requests to add an additional parameter for Hotel Ads as below-

gtag('config', 'HA- PARTNER_ID ', { 'conversion_cookie_prefix' : '_ha'});

How can we add this to the existing gtag tag?

I found the following within the gtag tag template-

u.o("config", u.data.conversion_id, u.data.config);

Should we modify this line to include "{ 'conversion_cookie_prefix' : '_ha'}" ?

[ksugam]

Looks like  { 'conversion_cookie_prefix' : '_ha'} is required only if we merge hotel ads with adwords tag. If we implement it as a separate tag, this section is not required in the code.

[GavinAttard]

Hi @ksugam

Can i ask if you used the mapping to create the event trigger for 'conversion' it seems the most obvious place, however i don't see the 'conversion' event in my list. 

thanks

[PatrickHegnauer]

 Hi @GavinAttard

In the mapping toolbox you will find the event triggers, the conversion event is automatically triggered if a order id is present, mybe try a custom mapping to "conversion"?

Hope that helps

Regards

Patrick

[GavinAttard]

Hi @PatrickHegnauer

Yes indeed, however crucially the 'conversion' event is not there. 

Here is my finding as to why that is

Thanks

Gavin