I believe the Zone tag should be deployed into the page source code for page placements - I'm waiting on Extole to confirm this for me. However, the Conversion tag seems like it could be handled by TIQ.
The conversion code seems simple enough. I would contact your account manager and send the code blocks and an implementation guide if you were given one. If you find out that the Zone tag does not need to be hardcoded, you can send that as well.
Thank you for the reply Son. I just forwarded the instructions from Extole to our account manager. I didn't see any postings on Extole so I figured I would start one. Plus I need to get my feet wet here on TLC. Cheers!