Was nosing around the TiQ Tag Marketplace just now and noticed the Tealium Benchmark tag. I don't see any documentation about it anyplace (even none on Google SERPs). Anyone know about it? it has little configuration beyond page load rules and data mapping options. The description states that this tag collects data about consent, page and performance timing info, etc. But what happens after? Perhaps the data is shown in the MyIQ tab after the tag is enabled and some data has been collected?
Ambitiously I peeped the tag template, but it's rather sparse as well.
Thanks for any info, screenshots, docs, links, etc.!
Hehe, good find. That's a special tag as part of the Data Governance package that Tealium offers.
Specifically the tag helps to provide Consent Management (GDPR) reporting, domain/piggyback tracking, Tealium library errors, as well as page/site performance data.