Can you please help me how to add the email address hash function of BlueKai:
Do I have to update the template or I can flag one of my variables with the "email" flag or I have to do it in an extension?
Yes, the utility function is defined in the BlueKai tag template. You can use it in an extension to add an email hash parameter to your BlueKai tracking. For example, if you have a data layer variable named
Here's what the extension might look like:
You can also create hash values yourself using the Crypto Extension. This might work for BlueKai if you know the name of the phint parameter to use in the data mapping for the hashed email.