Call2Action AdForm Tealium implementation

[stefano75]

Hi,

where can I find documentation to implement a call2action for Adform in tealium?

Any suggestions?

Thanks

[stefano75]

with utag.view like

utag.view({ "page_name" : "test" });

or

utag.view({ "page_name" : "test" }, null, [4]);

Thanks

[christina_schel · Accepted solution]

@stefano75,

Here is the tag implementation guide for AdForm: https://community.tealiumiq.com/t5/Tags-and-Client-side/Adform-Tag-Basic-Configuration/ta-p/5604

Depending on what you are trying to track - a click of a call to action button or a view of the button - I recommend using a utag.link instead of a view.

Here are instructions to add link support to the template:

1. Click your user name in the top right hand corner of TiQ

2. Click Manage Templates

3. Select the AdForm template from the dropdown

4. Find this line: u.ev={'view':1}; 

5. Update the line to this: u.ev={'view':1,'link':1}; 

6. Click "Save Profile Template"

7. Click Apply

8. Publish to your desired environment

Then, when your event is true you can fire a utag.link via jQuery onHandler or JS Extension like so:

utag.link({
   event_type: "calltoaction",
   event_action: "clicked",
   event_label: "newsletter_subscribe",
   page_name: utag.data.page_name
})

When you are passing the data to Tealium, you can simply map those data sources in the AdForm tag.

[stefano75]

many thanks

[stefano75]

In AdForm for tracking the order.sv1 variable I need to add the E-commerce extensions in Tealium correct, @christina_schel?

[christina_schel]

@stefano75,

Yes, we recommend adding the Ecommerce extension because most of our tag templates pull from the variables generated in the Ecommerce extension. Otherwise, you are stuck mapping the commerce level data for every tag. Here is an article that explains the Ecommerce extension setup: https://community.tealiumiq.com/t5/Tealium-iQ/E-Commerce-Extension-Installation-and-Setup/ta-p/11927