Can we replace Omniture email campaign tracking code with Tealium?

[james_hartley]

I would like some insight from the community on tracking email campaigns using Tealium. We currently use a "soft server" call to build our image request when a user clicks to open an email. It looks something like this This server call sets an event and three Omniture variables as shown below. â ¢ event37 is set for the email impression (event37) â ¢ eVar16 with the GUID, eVar71 with the CHID, and eVar70 with the email_id The server call also sets an omniture cookie that includes the above eVars so that we can track view through metrics when the user traverses from the email to the web site. We currently use a getLightCookie omniture plugin that loops through the cookie value and parses out the variables that we would like to collect for the visitors web session but we are having issues with the plugin. The getLightCookie plugin works if I only have one eVar in the cookie, but if there is more than one eVar defined in the cookie (as we are trying to do) then the code has problems. For example, the getLightCookie function will attempt to parse the 3 eVars but will return 2 of them to v16 as a single string. The plugin is as follows. if(s_2.c_r('s_mtd') != ''){s_2.eVar16 = s_2.getLightCookie("s_mtd","v16");} s_2.eVar71 = s_2.getLightCookie("s_mtd","v71"); s_2.eVar70 = s_2.getLightCookie("s_mtd","v70"); if(typeof s_2.eVar70 != 'undefined')s_2.events=s_2.apl(s_2.events,"event29",",",2); So my questions is: Can we replace this with a Tealium solution?

[ty_gavin · Accepted solution]

I would definitely recommend having a Tealium Solutions Engineer re-write the SiteCatalyst plugin. You will most likely need to keep the Omniture SiteCatalyst tracking pixel "img" in your email as-is (so they can set the cookie in the "lfg.com" domain as a first party cookie.) For reference, here is the cookie returned (and set in lfg.com domain) cookie name: s_mtd [CS]v1|lfgprod,lfgglobalprod|533C5958|kax60wuhc,akjjabolax7Dx7Fbi|v16%3DGUID_TEST_12345%26v71%3DCHID_TEST_12345%26v70%3DEM_25364[CE]

[james_hartley]

Thanks Ty! - I will reach through our account manager and see if we can get this assigned to someone.

[james_hartley]

Hey Ty - do we have any options through Tealium to replace this soft server call either through the Pixel Container or some other hard coding method?

[ty_gavin]

If you are trying to track "email opens" then you do need to hard-code a pixel in the email as an "img." Running Tealium (Tealium Pixel Container) is not possible inside of an email (emails do not allow JS to run.) We could give you a new Tealium pixel img to hard-code, but you and Tealium would have to go through the process of CNAME and purchasing SSL certificates to make this a 1st party cookie with HTTPS support.

[jared_hislop]

Hey Jim, I've looked through this and it seems this can be done via a Set Data values Extension or we can write our own version of the plugin. The problem with the plugin is it assumes all values in the cookie are pipe delimited. However, the eVars are ampersand delimited. I really don't think this would be difficult to replace the plugin with a pretty simple extension and mappings in Tealium. Reach out to your AM and we'll get something set up for with you since this is pretty custom.

[james_hartley]

Thanks guys. I think moving to an extension is a great idea however if we can rewrite the plugin it would be useful for our implementations that have not yet migrated to Tealium. So essentially we will have some sites that will have our Tealium code and others with native SiteCat code. I have an email in with Melissa so we can discuss further. Thanks again.