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Capture Adwords Campaign to Adobe Analytics

Silver Contributor
Silver Contributor

Hi, 

I am hoping there is an available solution out there. Has anyone been able to have come up with a custom solution to capture Google Adwords campaign data in Adobe Analytics using Tealium.

At first, I am thinking that the easiest solution will be to map the 'gclid' parameter to the Adobe campaign variable, but I am wondering if there are other more 'advanced' solutions that I could re-use.

Thanks, 

Cesar 

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Capture Adwords Campaign to Adobe Analytics

Tealium Expert
Tealium Expert

Hi @CesarFlorero - if I'm not mistaken, the gclid value is different for each visitor/click, so you probably want to map that to another Adobe variable. 

I would recommend careful setup of your paid campaign values and to coordinate that with the Adobe settings in Report Suite administration. The standard s.campaign variable for Adobe Campaign tracking should be different from whatever tracking code you configure for paid search tracking or else suddenly all your marketing campaigns are considered to be "paid search" in your Adobe Reporting. 

I would suggest using the "gclid" parameter as one of your "paid search detection" rules, then figure out a similar value and rule for Bing if you're using them too.

Check out Adobe's Marketing Channels documentation as well.