Encryption and Decryption

[BaluYadav]

Hi All,

I want to track the email campaign through the email through Tealium. Is there a way to encrypt and Decrypt through Tealium.

Can you please help me out with the Material or links to accomplish my need.

Thanks,

Bala

[Srinivasan]

Hello @BaluYadav,

I would suggest you to add via Tags --> Market Place --> "Movable Ink" tag to track the email campaign. Movable Ink's Conversion Tracking Pixel allows email marketers to see real-time conversion data for their email campaigns within each campaign's reporting dashboard.

Nevertheless, I did not get a chance to work on this Tag. However, If you need more details we can ask @Kathy to provide more details.

Hope it helps!! Happy Learning!!!

[BaluYadav]

Hi @Srinivasan,

Thanks for sharing your imputs, I might have missed to call out a point that I want to encrypt the email campaign data through Tealium TMS and that later I want to send to the Adobe Analytics through Tealium.

Can you please help me on the same.

Thanks,

Bala

[zhaque]

You need to write custom JavaScript use AES encryption and send the data to Adobe, @BaluYadav. You then use your key to decrypt once you pull the data out of Adobe. Tealium has an extension for hash but not a encryption as far as I recall.

[per_lundqvist]

Hello @BaluYadav. The Crypto Extension gives you some different hash variants from MD5 up to SHA512. If you don't need to get the original data back at any time, this would work. If you need to revert back to original data you must use encryption which IQ does not provide out of the box.

Depending on what kind of campaign data you will work with in Adobe, you might need to consider GDPR legalities (if this applies to EU citizens) and then the hashing could come in very handy.