For well over a year, my office have supported a site with Tealium on a client site. The different departments within the client organization are now aware of this installation we get quite a lot requests.
Since this is a global site we get requests for working with different affiliate networks display partners around the work. Here after simply referred to as "partners"
Often we notice that of course many of the partners do have a Tag available in Tealium and we always encourage using it when it's available, but then it begins to get really interesting.
1. We will often get a tracking pixel, jscript embedded, but the behavior implemented in the template deviates. Either the Tealium template is deprecated, or the tag that the partner want to have implemented is.
That leads to the question, who creates these templates? who specifies them? Often I would very much like to have the dialog with whoever ordered the template and fix it, instead of continuously deploy workarounds by fixing it through extensions or directly modify the partners templates.
2. Does someone have a crash course "What is Tealium?" that one can send out to partners. After the initial delivery, we often gets challenged by someone from the partner that they cannot see their tracking pixel in "view source" and would like to know when we intend to add it. After that point, long email chains or conference calls starts.
Having a crash course for a person who is used to use "view source" and get the basic understanding of Tealium or TMS for that matter would greatly help.