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Facebook Custom Conversion Events

Rookie Contributor

<!-- Custom Audience Pixel Code - Job Application -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');
// Custom Audience will fire a conversion for AI or AJ on MTD
fbq('track', 'Lead', {
    content_name: 'JAP'
});
</script>
<!-- Job App - No Script -->
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=1244031462289460&ev=Lead&noscript=1"
/></noscript>
<!-- End Custom Audience Pixel Code -->

 

 

3 REPLIES 3
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Facebook Custom Conversion Events

Employee Emeritus

Oh come on, @cstocks, don't be so hard on yourself. You got this. You just need a little guidance. 

 

So my guess is you are loading the pixel either on "All Pages" or none. Thus, the too many conversions or none at all. Please see the screenshot below:

 Facebook-Load-Rules.png

Now ... I too am a marketer and am thinking/assuming that you want your Facebook tracking pixel to only show a conversion on a page like https://www.company.com/thankyou.htm. I hope that I am assuming correctly. Then you'll want to change where the Facebook tracking pixel "fires" or "shows a conversion" to only that single page. In the above screenshot, your Facebook tracking pixel is literally loading, and thus firing, on ALL your pages. As a result, you are getting way too many conversions. 

 

To change this click on the "Edit" button in the upper right hand corner and then the "+Create Rule".
Edit-Load-Rule.png

Next you'll want to specify what page you want the Facebook tracking pixel to show a conversion. In this case, it will be https://www.company.com/thankyou.htm. Here is an example of what that would look like:

Thank-You-Page.png

Okay, I hope this explanation helped. If you want to learn more about creating Load Rules you can find an explanation here:

https://community.tealiumiq.com/t5/Tealium-iQ-Tag-Management/Creating-Load-Rules/ta-p/9422

 

Let me know how it goes. We are here to help, @cstocks

Remember to give me a kudo if you like my post! Accepting my post as a solution is even better! Also remember that search is your friend.
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Facebook Custom Conversion Events

Rookie Contributor

Hi @kathleen_jo thanks for getting back to me!

We don't have an exact thankyou.htm page unfortunetly, a person can convert on a number of pages due to the various UX events we have. I had to create a complex set of rules . The conversion opens a new popup to inform the user their application(lead) has been successfully sent to the employer.

We were able to resolve the issue by finding the template for the custom container and then add the required pixel that way and get it to load only when the event triggers were fired but I hadn't setup the data mapping correctly.

On reflection, the help that Facebook themselves provide is somewhat lacking and I find their own guidance out of date and badly organised unless you know what your doing or invest a considerable amount of time on.

Thanks again for the help!

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Facebook Custom Conversion Events

Employee Emeritus

Glad to hear @cstocks that you got it figured out. Let us know about any specifics you have about our Facebook documentation. We like the feedback! 

Remember to give me a kudo if you like my post! Accepting my post as a solution is even better! Also remember that search is your friend.