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Google Ads Conversion Tracking & Remarketing (gtag.js) (Suppress Remarketing Fire)

Bronze Contributor
Bronze Contributor

Hi, 

I need to set up the Google Ads Conversion Tracking pixel but ONLY want the conversion pixel to fire and not the remarketing pixel. Currently, via my implementation, both the conversion and remarketing pixels are firing.

Is there a way to suppress the remarketing pixel within this template? 

2 REPLIES 2

Google Ads Conversion Tracking & Remarketing (gtag.js) (Suppress Remarketing Fire)

Tealium Employee

Hi @MichaelG 

Following the specs from google here https://support.google.com/google-ads/answer/7548399?hl=en-GB

They state it can be stopped by the following instruction:

2019-09-11_09-36-32.png

On a profile with only the Google AdWords Conversion Tracking & Remarketing (gtag.js), added the line right before the config declaration on the profile:

2019-09-11_09-39-13.png

 

Looking at "Google Tag Assistent" without the new instruction:

2019-09-11_09-40-52.png

and with the instruction:

2019-09-11_09-42-45.png

 

 

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Google Ads Conversion Tracking & Remarketing (gtag.js) (Suppress Remarketing Fire)

Bronze Contributor
Bronze Contributor

How about the opposite? I want just the remarketing tag to fire. But everytime I add conversion label, it automatically fires a conversion. I want to add the conversion label but not fire conversion, just remarketing.