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Google Adwords Tags Question

Silver Contributor
Silver Contributor

Hello,

I had a question regarding google adwords conversation and remarketing tags released by Tealium.

In september safari is coming out with an update that would give legacy tags conversion issues.

By having the out of the box remarketing and conversion Google Adwords tag would this be considered a "global tag" or a legacy tag.

I have these citations I read through from google:

https://support.google.com/google-ads/answer/9094505?hl=en

https://support.google.com/google-ads/answer/7548399?hl=en

 

2 REPLIES 2
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Google Adwords Tags Question

Silver Contributor
Silver Contributor
Hi!

Tealium released already a solution for the Global Tag Snippet, so the ones you mentioned are to be deprecated, I can imagine. There's an individual tag available for Google Analytics, AdWords and DoubleClick. You can find those in the tag marketplace.

Hope it helps!

Google Adwords Tags Question

Silver Contributor
Silver Contributor
Hey @psanchez we use 2 tags. AdWords remarketing and AdWords ads out of the box for tealium.

I checked out the tag selections and there is a tag labelled Google AdWords Conversion Tracking & Remarketing (gtag.js). That to me is the global snipped version of Google Adwords tracking.
I am thinking that google adwords ads with 4.6 stars is a legacy tealium tag since I dont see it in the store anymore.