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Google Tag Manager "tag" / integration in Tag Marketplace

Tealium Expert
Tealium Expert

I've noticed the Google Tag Manager tag in the Tag Marketplace for a couple months now.  It appeared with little fanfare.  I have a use case for it coming soon, and I'd like to learn more about it from Tealium employees and fellow TiQ users....

So far I've browsed the template and it seems rather flexible/straightforward, but I'd love to see additional documentation and/or discussion.

 

Thanks -- 

 

3 REPLIES 3
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Google Tag Manager "tag" / integration in Tag Marketplace

Gold Contributor
Gold Contributor
Hello @mitchellt,

Even I wonder how Google Tag Manger will play the role and how would be tracking process flow. I am anticipating to get more info on this from Tealium employees and fellow TiQ users.... @adrian_browning @brian_greig @akshata_yerdoor @craig_rouse

Thanks in advance!

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Google Tag Manager "tag" / integration in Tag Marketplace

Tealium Employee

Hi,

@Srinivasan , @mitchellt

In my experience, we have used the GTM tag to assist customers who are migrating from GTM to TiQ, either so that they can migrate tags from GTM to TiQ and then easily remove the GTM container when they are ready. 

Alternatively some customers that have specific reasons that mean they 'must' retain GTM on some sub-domains or for certain inbuilt hard-coded tracking events, but they still want global control of all of their tags from TiQ. 

Ultimately, with Tealium priding ourselves in being vendor agnostic, it's "just" another 3rd party javascript tag. 

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Google Tag Manager "tag" / integration in Tag Marketplace

Bronze Contributor
Bronze Contributor

Hello Steve, do we have any implementation guide?

Thanks!