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Hi, is there in Tealium a system/additional module to deduplicate conversions coming from adv?

Silver Contributor
Silver Contributor

Hi,

 

we have a client who has issues with conversion attribution.

 

Let me explain with an example.

 

Suppose that our client has got some advertising campaigns from different providers, let's say Criteo and Adwords.

 

A user sees a Criteo banner, then does a query and clicks on an Adwords ad to get to the site. This user, after a while, closes a conversion (that can be for example a sale).

 

Both providers, Criteo and Adwords, reclaim this conversions, because they have tracking pixel in the thank you page and they have seem the user pass through their system, but the client doesn't have 2 conversions, only 1 (in this case, if we consider a last touch attribution model, the conversion will be attribuited to Adwords).

 

Is there in Tealium a module to track post-click/post-view on ads and then answer correctly to this question, reporting 1 conversion instead of 2? And also saying who is the winner?

 

Thank you,

 

Alessandro

3 REPLIES 3
Highlighted

Hi, is there in Tealium a system/additional module to deduplicate conversions coming from adv?

Tealium Employee


If you are using a last-click attribution model, and you are using the channels extension, you could set a load rule to only fire the correct tag depending on the channel closer value, as this only records the last channel that was seen.

 

That's probably the easiest method, @alessandro_pell

 

 

 

Highlighted

Hi, is there in Tealium a system/additional module to deduplicate conversions coming from adv?

Silver Contributor
Silver Contributor

Thanks,

is it correct that with channels we can't track post-view conversions? Is channel determined by looking at parameters/referrer/cookies when the user lands on the page, right?

Highlighted

Hi, is there in Tealium a system/additional module to deduplicate conversions coming from adv?

Tealium Employee

@alessandro_pell, the channels extension will also be run on a utag.view event, so if you wanted to run it at a later point, say, for example, you have a single page AJAX site, that would be the answer.