How to handle Bounces in Extensions?

prathamesh_thak
New Member
prathamesh_thak
When a single page is loaded , 2 non interaction events are fired ViewCoupon and ProgramContentImpression. This events impact the bounce rate. This activity on the page is considered as non bounce. Using Tealium extensions, can we set these onload events as "non-interactions" , so that the bounce rates are not impacted. Thank you.
8 REPLIES 8

How to handle Bounces in Extensions?

roshan_gonsalko
Employee Emeritus
roshan_gonsalko
Hi Prathamesh, No problem. In the Google Universal Analytics (GUA) tag there is mapping for 'nonInteraction': https://www.evernote.com/l/AI7rfEAzDlhEboZGvqxJ4U3HlSHByt4f480 If you map a data source against this and set the value to '1' via an extension then any events in that particular call will be set as non-interaction events. As an example, I've mapped a data source called 'ga_interaction_type' in the mapping toolbox: https://www.evernote.com/l/AI6gPAIm5SJAUIjX02r12SJPGVrxxnkTLHM Now, I'm going to fire an event on every page load via this extension: https://www.evernote.com/l/AI4vIWOvYNFMCaW_UVumvYSOSwxaweCCT1o I can now see the event firing as a non-interaction event: https://www.evernote.com/l/AI4DMRoWc-VIFqfD7oN8AffJIaqrM_K5eGg Subsequent calls on the page are firing events correctly without the non-interaction flag: https://www.evernote.com/l/AI4ePCX7yLNLc7CVr25ZTdXw4ZY3ECDFb0w Does this help? Cheers, Roshan

How to handle Bounces in Extensions?

prathamesh_thak
New Member
prathamesh_thak
Thank you Roshan..your answer helps.

How to handle Bounces in Extensions?

prathamesh_thak
New Member
prathamesh_thak
Hello Roshan, Thank you for the answer. But I have an extension to the question. In our report , the event type is capture as "non-interaction event" instead of the actual eve nt say "View Coupons". How can we tell Google to replace the "non interaction event" to "View Coupons" for the reports and also making sure that this does the not affect the Bounces (which was the origin of our conversation) . Thank you again. Let me know if you need any info.

How to handle Bounces in Extensions?

roshan_gonsalko
Employee Emeritus
roshan_gonsalko
Sorry for the delay in getting back to you Prathamesh (I was off sick). For the event action and event category, you can set these to any values you want. My example (https://www.evernote.com/shard/s142/sh/2f2163af-60d1-4c09-a5bf-515ba6bd848e/4b0c5ac1e0824f5a) just set them to "Auto event" and "non-interaction event" as arbitrary values. You could replace them with anything. The important things is that if you want an event to be set as a non-interaction event, you map a data source to 'nonInteraction' (https://www.evernote.com/l/AI6gPAIm5SJAUIjX02r12SJPGVrxxnkTLHM) and set it to '1' for all calls which you want to be 'nonInteraction' events. I hope this helps. Cheers, Roshan

How to handle Bounces in Extensions?

jean_marc_bolfi
New Member
jean_marc_bolfi

Hi Roshan

 

I did exactly what you described in your reply:

1. Creating a data source Interactiontype

2. Setting it to "1" (text) in the applicable extension (where category / action / label) are set.

3. Mapping Interactionype to "noninteraction" in the Universal Analytics tag.

 

Resulting in all hits on that page being set to "noninteraction" type, ie. not only the "event" hit type  but also the "pageview" hit type.

What am I doing wrong?

 

Many thanks...Jean-Marc

 

How to handle Bounces in Extensions?

roshan_gonsalko
Employee Emeritus
roshan_gonsalko
Hi @jean_marc_bolfi,

Thanks for your note. Are you able to share your iQ profile with roshan@tealium.com and let me know which profile it is/extension?

Also, could you give me a link to your site?

Thanks!
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How to handle Bounces in Extensions?

roshan_gonsalko
Employee Emeritus
roshan_gonsalko

Hi @jean_marc_bolfi

 

Thanks for getting back to me. I can see what you mean now - once an event happened - all subsequent events were being flagged as non-interaction events.

 

To resolve this, I:

 

(i) Scoped the extension to only the tag (this way, the 'gua_InteractionType' data source will never persist into the next page view when set)

(ii) Upgraded you to the latest GUA template (otherwise the nonInteraction of 1 would be persisted unless explicitly set to 0) (https://community.tealiumiq.com/t5/2-Tealium-iQ-Documentation/How-do-I-update-a-tag-template/ta-p/28...)

 

If you check your profile you'll see the latest change.

 

Let me know if you see any further issues here.

 

Thanks,

 

Roshan

How to handle Bounces in Extensions?

jean_marc_bolfi
New Member
jean_marc_bolfi

Hi @roshan_gonsalko

Excellent. Works perfectly now!

Many thanks for your help!