How to track the start of a YouTube video and send that data to Tealium (for forwarding to Google Analytics)?

[ethan_kramer]

I am currently trying to capture how many people start watching a YouTube video on one of my company's newer websites. All I want to know is how many people start watching the video and send the event_target to Tealium maybe with the title of the video. Then once I have sent this data to tealium I would like Tealium to foward this data to Google Analytics. How is this possible?

[james_hartley · Accepted solution]

Hello Ethan,

We have a post on YouTube Tracking that you can find by visiting the link below. This is for the full tracking and contains example code etc. Please take a look and if you still need assistance you may want to reach out to your account manager. Thanks!

https://community.tealiumiq.com/t5/Tealium-iQ/Tracking-a-YouTube-Video-in-Tealium-iQ/ta-p/14673

[ethan_kramer]

Thank you. I think I got it, just have to test it.

[shaun_ware]

Hi Ethan, Were you able to forward the video information from Tealium to Google Analytics?

[Roshanchauhan]

How can I send the YouTube data to the Google Analytics?

[Luissanchez2901]

Yes, you can pass the information to GA.

The integration with GA4 does by default this.

Cheers

Luis