I have been trying to pass the value parameter in AddToCart Event. But the GMS value is not passing in the AddtoCart event and on the site, the Facebook pixel helper is also not rendering the value(revenue value). Could please help out to figure this out?
This is the current data mapping I have in place.
@ShreetamMohanty That mapping looks correct. Here are some other things to check:
@ShreetamMohanty The most likely cause is that the variable
gms is not set for this event. Can you verify that the variable
gms has a value when this event is triggered?
You can use the UTAG Debugger to see the data layer for each tracking call.