Is it ready the template for Google, global site tag (gtag.js)?

[TaishiYamada]

Hi,

Recently, I opened an new adwords account and google analytics property, so I'd like to implement the google's new tagging globa site tag "gtag.js" for AdWords and Analytics, due to their default tag is already gtag.js.

but, I couldn't find out the tag template at marketplace in Tealium. Is it still not ready for gtag.js? I saw only Adwords's CV tag, but now I need regular one for send_page view and remarketings.

If it's not ready, can I deploy it with custom container? (is it not easy?)

Regards,

-Taishi

[ruipedromachado · Accepted solution]

Hi @TaishiYamada

Yes, for the moment we have the new conversion GTAG available on Tealium.

Looking at the google specifications

https://developers.google.com/adwords-remarketing-tag/

https://developers.google.com/analytics/devguides/collection/gtagjs/

https://developers.google.com/analytics/devguides/collection/gtagjs/sending-data

from a high level prespective, it seams google has join as 3 (conversion, remarketing and analytics) into one function.

gtag(x, y, z);

So implementing it according to the specification:

window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments)};
gtag('js', new Date());

and the rest is calling the function with different parameters based on the requirements.

EX:  adding accounts

gtag('config', {{account id}});

EX: adding events

gtag('event', {{event name}}, {{event data}});

This seems to be the use case in all 3 scenarios (some other bits like defining groups on GA or disabling send page views on remarketing, so it really depends on the requirements).

So answering the question, creating a Tealium Custom Container would be a possible approach.

Another possible approach would be to take advantage of the already implemented new conversion tag (with GTAG), and adjust the callback function with the events/data to send (line 60 of the template, currently set to send the conversion event and line 47 the data object). 

[joecbrown]

The above solves for Adwords. How about for DCM/Floodlight tags @ruipedromachado?

https://support.google.com/ds/answer/7550511?hl=en&ref_topic=7550510

[ruipedromachado]

Hi @joecbrown

Thanks for you query, and yes, double click is exacly the same approach.

Hope it helps.

[TaishiYamada]

Hi @ruipedromachado

Thank you for your reply. very helpful.
It looks that we need to create a custom container (or modified containr from adwords CV). Let me consider it, but I'm afraid a little for doing it with my JS skill today. it might be a good challenge.

and, uderstood that not availbale a tag for gtag.js at market place yet.

Regards,

-Taishi

[loldenburg]

Is there a timeline for this? All GA clients need this, also because this will allow a workaround for Safari ITP (we have 48% Safari traffic) for Doubleclick Floodlights.

[adam_wolfers]

@loldenburg

We are working to get this integration finalized as soon as we can.

For Apple's ITP, if you implement Option 2 on this page (https://support.google.com/adwords/answer/7521212), you shouldn't need to make any changes to your Google Analytics or AdWords tagging. If you know of a use case where this doesn't work, please let me know.

[ksugam]

Any update on the updated adwords tag on Tealium for ITP?