Is there any possibility to insert a position based multi channel attribution model like you can in Google Analytics in Tealium?

Bronze Contributor
Bronze Contributor
 
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Is there any possibility to insert a position based multi channel attribution model like you can in Google Analytics in Tealium?

Tealium Employee
Hi Gert, We do have a "Channels" extension that may fit your needs. This will help you capture a view of your customerâ s journey across multiple channels. It will allow to you to set the Channel Conversion Credit sent to your Originator, Influencer and Closer affiliates. You can read more about it here: https://community.tealiumiq.com/posts/553333 Otherwise, our system is flexible enough that given specific requirements we could help you build out functionality to fit your requirements. Depending on the requirements we could decide to add this into our system as a supported extension if we feel this would be beneficial to other customers as well. For now, check out the Channels extension and let us know if this is what you are looking for. Cheers, -Dan
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