Multiple DoubleClick Floodlight Tag Configuration

[RavingLunatech]

I'm very new to Tealium and am trying to figure out how to completely set up a simple DoubleClick Floodlight SALES tag (not a COUNTER tag).  I need to include two parameters that are outlined in the Google documentation and are required by our vendor: cost, ord (which are revenue and order ID).

I see where many of the variables used by the tag are (like u1, u2, cat, type, etc.), but where are these two others? (They're easy to find in Google Tag Management, of course.)

I don't understand how the E-commerce Destinations are used. Exactly what parameters do they map to?

Thanks for any guidance!

[RavingLunatech]

Whoops.  Not sure how I ended up with that subject.  This is supposed to be about a single DoubleClick Floodlight tag...

[kathleen_jo]

Hello @RavingLunatech. Do either of these documents help?

• https://community.tealiumiq.com/t5/Tags/DoubleClick-Floodlight-Basic-Configuration/ta-p/12386
• https://community.tealiumiq.com/t5/Tags/Multiple-DoubleClick-Floodlight-Tag-Configuration/ta-p/5070

Let me know. I look forward to your reply. 

[Srinivasan]

@kathleen @RavingLunatech

In addition to the above links, here you can go through if you want declare in a custom variables

https://community.tealiumiq.com/t5/Tealium-iQ/Passing-custom-variables-into-DoubleClick-Floodlight-T...
https://community.tealiumiq.com/t5/Tags/DoubleClick-Spotlight-Tag-Deprecated-Basic-Configuration/ta-...

[RavingLunatech]

@Srinivasan @kathleen_jo

Thanks for your replies.  Yes, I had seen most of those posts already.  The one that is deprecated I had not seen. It does address the "cost" parameter I'm looking for, but it is no longer available. It also does not address the "ord" parameter I need.

I'm look to create a pixel like this:

<iframe src="https://000000.fls.doubleclick.net/activityi;src=000000;type=conv;cat=advocacy;qty=1;cost=[Revenue];... Tag];u2=[ProductID];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=[OrderID]?" width="1" height="1" frameborder="0" style="display:none"></iframe>

Most of those are obvious, but not the cost or ord.  Those are not available.

I did hear from a Tealium developer that I need to use the Ecommerce categories to override the _c variables, mapping Subtotal (who knew?) to the cost.  This is supposed to create the correct parameters?  I haven't done it yet, but will try that today. 

[kathleen_jo]

Hi @RavingLunatech. Trying to find you some assistance as we speak. Sit tight. 

[mark_reddin · Accepted solution]

Hi @RavingLunatech

Looking at your tag bit by bit;

<iframe src="https://000000.fls.doubleclick.net/activityi;src=000000;type=conv;cat=advocacy;qty=1;cost=[Revenue];... Tag];u2=[ProductID];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=[OrderID]?" width="1" height="1" frameborder="0" style="display:none"></iframe>

The configuration is described at https://community.tealiumiq.com/t5/Tags/DoubleClick-Floodlight-Basic-Configuration/ta-p/12386

The 000000 is the "advertiser ID" for the tag, the type and cat are "type" and "category".  You can set these in the configuration screen for the tag, and you can over-ride them using mappings.

The qty=1 will be set for you if you specify a Conversion Count of "Single Conversion" in the tag configuration screen.

The cost you need to map.  You can't set this in the tag configuration screen because it will be different on every order.  If you are already using the eCommerce extension, then this is already handled for you.  It will be whatever you have set in that extension to be the Sub Total (_csubtotal).  If not, or if you want to do something different just for this tag, then you can map something to "Sub Total (order_subtotal)" on the ECommerce screen of the mappings.

u2 you also need to map, and this is available in the Standard screen of the mappings, again as described in the above link.  The eCommerce extension does not directly handle DoubleClick U variables, as these are different in each case.

Finally ord.  If you are already using the ECommerce extension, then again this is handled for you.  It will be whatever you are using as the order_id in that extension.  If not, or if you want to do something different just for this tag, then you can map something to Order ID (order_id) on the ECommerce screen of the mappings for the tag.

You don't need to use the eCommerce extension to make this work, but it is helpful in the longer term.

https://community.tealiumiq.com/t5/Tealium-iQ/E-Commerce-Extension-Installation-and-Setup/ta-p/11927

Bear in mind that if you are already using the eCommerce extension, then making changes to that extension will affect all existing tags.

Mark

[RavingLunatech]

@mark_reddin and @kathleen_jo

Thanks for the info.  It was just the process of mapping the cost and ord parameters that wasn't clear.  I did hear from a developer working with us about what to do as well.

It would be helpful if the Tealium documentation for DCFL explained what parameters in the pixel those E-commerce category options mapped to.  It is not clear at all, as it is with the Standard options -- those are a no-brainer.

I did set up the E-coomerce extension and just mapped our order_total to the order_subtotal (those two values are always the same for us).

Thanks for the info!