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Visitor
Posts: 21
Registered: ‎03-09-2016

New Twitter Universal Website Tag

Hi,

 

a few weeks ago Twitter created a new tag which is able to track pageviews in addition to only conversions (as the existing Twitter tag does).

 

The code looks as following:

<!-- Twitter universal website tag code -->
<script>
!function(e,n,u,a){e.twq||(a=e.twq=function(){a.exe?a.exe.apply(a,arguments):
a.queue.push(arguments);},a.version='1',a.queue=[],t=n.createElement(u),
t.async=!0,t.src='//static.ads-twitter.com/uwt.js',s=n.getElementsByTagName(u)[0],
s.parentNode.insertBefore(t,s))}(window,document,'script');
// Insert Twitter Pixel ID and Standard Event data below
twq('init','12345');
twq('track','PageView');
</script>
<!-- End Twitter universal website tag code -->

Do you plan to include this new tag in the tag marketplace in the near future or do I have to use the Tealium Custom Container to implement this?

 

Greetings,

Andreas

Community Manager
Posts: 748
Registered: ‎08-26-2015

Re: New Twitter Universal Website Tag

Excellent question @ahrasch. Let me see what I can find out. Stay tuned...

Remember to give me a kudo if you like my post! Accepting my post as a solution is even better! Also remember that search is your friend.
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Community Manager
Posts: 748
Registered: ‎08-26-2015

Re: New Twitter Universal Website Tag

[ Edited ]

Hello again @ahrasch. We are aware of the update to the Twitter tag and are working diligently towards a resolution. In the interrim I would suggest that you do use the Tealium Custom Container as we do not have a completion date established for this update.

 

Would you like me to ask your Account Manager for assistance as well? Please let me know. I look forward to your reply. 

Remember to give me a kudo if you like my post! Accepting my post as a solution is even better! Also remember that search is your friend.
Visitor
Posts: 21
Registered: ‎03-09-2016

Re: New Twitter Universal Website Tag

Hello @kathleen_jo,

 

Community Manager
Posts: 748
Registered: ‎08-26-2015

Re: New Twitter Universal Website Tag

Thank you for letting us know about this behavior @ahrasch. Great information. I will let the appropriate teams know.

Remember to give me a kudo if you like my post! Accepting my post as a solution is even better! Also remember that search is your friend.
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Visitor
Posts: 1
Registered: ‎09-22-2015

Re: New Twitter Universal Website Tag

Are there any updates to the template for the new Twitter Universal tag?

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Tealium Employee
Posts: 19
Registered: ‎09-01-2015

Re: New Twitter Universal Website Tag

[ Edited ]

@tom_butkevich,

 

It is still not available; however, engineering is working hard on getting this out as soon as possible and it should be available in the very near future. 

 

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Visitor
Posts: 4
Registered: ‎09-22-2015

Re: New Twitter Universal Website Tag

I'm seeing the Twitter Universal Website Tag in the marketplace now, so I assume it's complete and ready to be used. However, when I try to implement, I don't see that it's calling the analytics.twitter.com pixel. I have not examined the profile to see if anything is out of place. I wanted to use this universal tag for both pageview and purchase functions instead of having to use two different twitter tags.
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Tealium Employee
Posts: 60
Registered: ‎09-01-2015

Re: New Twitter Universal Website Tag

@steve_fernandez,

 

The new Twitter Universal Tag is using a new library (https://static.ads-twitter.com/uwt.js).

I believe you will need to get a new code snippet to replaced the old one that still uses (analytics.twitter.com).


Highlighted
Tealium Employee
Posts: 31
Registered: ‎09-01-2015

Re: New Twitter Universal Website Tag

We have some configuration docs on the way.

In the mean time, I can help you get these two events to work.

You'll need event triggers set up in your mappings to get the tag to fire. One for the Page View event and one for the Purchase event. Let me know if event trigger mappings are new to you, and if you need more details on setting these up.

The Purchase event requires these parameters: content_ids, content_type, event_value, and currency

If you have the E-Commerce extension configured, it will fill in all of those Purchase event params except for content_type. You'll want to set that to "product".
Community Manager
Posts: 748
Registered: ‎08-26-2015

Re: New Twitter Universal Website Tag

Hello @ahrasch@steve_fernandez, and @tom_butkevich. Please find the tag documentation and data mappings for the Twitter Universal Website Tag here:

 

https://community.tealiumiq.com/t5/Tags/Twitter-Universal-Website-Tag-Basic-Configuration-and-Data/t...

 

Thank you for your patience and let us know if you have any further questions. 

Remember to give me a kudo if you like my post! Accepting my post as a solution is even better! Also remember that search is your friend.