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Not seeing Google Analytics item tag fire with Tealium Ecommerce implemented.

Silver Contributor
Silver Contributor

I have the following setup:

 

<script type="text/javascript">
    var utag_data = {
        product_id: ["1234", "9876"],
        product_sku: ["1111", "2222"],
        product_name: ["t-shirt", "jeans"],
        product_brand: ["acme", "acme2"],
        product_category: ["mens shirts", "mens jeans"],
        product_unit_price: ["2.50", "3.50"],
        product_list_price: ["5.50", "6.50"],
        product_quantity: ["2", "4"],
        product_discount: ["1.25", "2.25"],
        order_id: "5555",
        order_discount: "0.00",
        order_subtotal: "37.00",
        order_shipping: "3.00",
        order_tax: "5.00",
        order_payment_type: "visa",
        order_total: "45.00",
        order_currency: "USD",
        customer_id: "8888"
    };
</script>

I also have the following:

1) Google Analytics Tag setup in Tealium Profile

2) Ecommerce Extension Added

3) Default Ecommerce UDO vars as populated by the Ecommerce Extension

4) Tealium IQ script loaded after the utag_data script

 

I am not seeing the Google Analytics item tag fire along with the transaction tag. The item tag contains all the product info.

 

Question:

Why is the item tag not firing?

 

Thanks

2 REPLIES 2
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Not seeing Google Analytics item tag fire with Tealium Ecommerce implemented.

Tealium Employee

Since the issue is around product information, first thing I would check is to make sure that the "list variables type" selection in the E-commerce extension matches the data you are sending. In this case, make sure it is array rather than string.

 

Failing that, are there any errors ro warnings in the console?

Not seeing Google Analytics item tag fire with Tealium Ecommerce implemented.

Silver Contributor
Silver Contributor

Thanks Dave, this fixed the issue!