Not seeing Google Analytics item tag fire with Tealium Ecommerce implemented.

[michaelb]

I have the following setup:

<script type="text/javascript">
    var utag_data = {
        product_id: ["1234", "9876"],
        product_sku: ["1111", "2222"],
        product_name: ["t-shirt", "jeans"],
        product_brand: ["acme", "acme2"],
        product_category: ["mens shirts", "mens jeans"],
        product_unit_price: ["2.50", "3.50"],
        product_list_price: ["5.50", "6.50"],
        product_quantity: ["2", "4"],
        product_discount: ["1.25", "2.25"],
        order_id: "5555",
        order_discount: "0.00",
        order_subtotal: "37.00",
        order_shipping: "3.00",
        order_tax: "5.00",
        order_payment_type: "visa",
        order_total: "45.00",
        order_currency: "USD",
        customer_id: "8888"
    };
</script>

I also have the following:

1) Google Analytics Tag setup in Tealium Profile

2) Ecommerce Extension Added

3) Default Ecommerce UDO vars as populated by the Ecommerce Extension

4) Tealium IQ script loaded after the utag_data script

I am not seeing the Google Analytics item tag fire along with the transaction tag. The item tag contains all the product info.

Question:

Why is the item tag not firing?

Thanks

[dave_milsom · Accepted solution]

Since the issue is around product information, first thing I would check is to make sure that the "list variables type" selection in the E-commerce extension matches the data you are sending. In this case, make sure it is array rather than string.

Failing that, are there any errors ro warnings in the console?

[michaelb]

Thanks Dave, this fixed the issue!