Here's a thought and a suggestion because it seems like you're looking to create data. TealiumIQ (TIQ) has a great capability found in the Extensions tab of the TIQ interface, called "Set Data Values."
This extension allows users to create a variable on the fly to make available in the mapping toolbox of Adobe Analytics.
Here is a link with more information:
Hi @sean_browning, thank you! I'm familiar with that extension. The question is about Sitecatalyst segments. There are segments created in the backend checking for Page contains 'abc : xyz' Now even when in my profile the s.pageName is set to 'abc : xyz' it is not entering that particular segment. Is it possible to assign data directly to Omniture segments in Tealium itself? Thank you