Profile management

[MartaSM1]

Hello,

I have tagged a website within a Tealium IQ profile and now I have to tag another website, from the same client and with very similar content and tagging as the first one, but not exactly the same. I've read that it's possible to use the same profile to tag a set of fairly similar websites, but I'm not sure that's good practice. What would you recommend in this case: using different profiles for different websites or taking advantage of the tagging of a very similar website?

Thanks in advance.

[LordLingham]

Hello @MartaSM1 

If the webpages are similar enough, lots of people will reuse the profile on multiple domains, assuming the datalayers are fairly similar, and the tagging requirements are the same.

If needed, you could look to make the use of a library, which will allow you to inherit tags / extensions from a library, in to multiple profiles, allowing you to only set up the "similar" things once, but allowing a bit more flexibilty with including "profile specific" items, without having to worry about with creating complex loadrules.

You can read more about libraries here.

https://community.tealiumiq.com/t5/iQ-Tag-Management/Managing-Profile-Libraries/ta-p/13622

[jumbreit]

I would recommend it. I have a profile that is shared by 3 sites and it really helps cut down on the testing and also errors that result when trying to implement the same changes across them, especially when the changes include a tag, extension and variables. Many of the tags allow you to set different account numbers when you implement the shared profile on a different site. You can still add tagging/extensions separately for each site as needed.

You can easily start with the profile one site and get everything setup, tested and deployed and then later move the other sites over to the shared libraries.

[MartaSM1]

Thanks@LordLingham and @jumbreit for your answers, they have been very useful to me. I will work then with the same profile since both sites are very similar. I have some doubts about how to differentiate both sites in some of the Tealium IQ features  (for example how to use the same tags, how to manage the consent manager, etc.). If you have any additional information, I would appreciate it very much if you could share it with me. However, I will continue to research this topic.

Thanks you very much again.

[LordLingham]

@MartaSM1 

Happy to hear that things are making sense!

Consent manager may be a little harder to have multiple instances for.

"Out of the box" the consent manager will work on multiple domains, as it operates using a simple cookie.

If you need to change the configuration. / the template, this would get a little more complex. I've covered the best way of working with something like this in another post - it will be easier if i link this here, but let me know if you have more questions.
https://community.tealiumiq.com/t5/Tealium-iQ-Tag-Management/Styling-Explicit-Consent-Prompt-Manager...

Regarding your other tags, the easiest way would probably be to use a "lookup table" extension, which can use an identifying property (probably domain) to see which site it should be using, and therefore which setting to be using.

https://community.tealiumiq.com/t5/iQ-Tag-Management/Lookup-Table-Extension/ta-p/13708

For example, to change the "Tracking ID" in Google Analytics (gtag)

Add the following mapping

And then something like this in a lookup table to help decide whick tracking ID should be used.

Note this is scoped to the tag which is using the mapping.

I hope this helps, as always, let me know if you have any further questions!

kind regards

[jumbreit]

For setting id's I've used the lookup table extension but sometimes if there are more values (like adwords id and label) to set I'll do a Set Data Values extension and set the condition to the profile.

[MartaSM1]

Thank you @LordLingham. It's perfectly explained, it's just what I needed. I'm going to see how best to approach it to make it simple.

Maybe you could help me with another quick consultation. When creating a datalayer variable, is there a possibility to assign a default value to it? I just haven't been able to find it.

Thanks again!

Best regards,
Marta

[MartaSM1]

Thank you very much for your response @jumbreit.

Kind regards,
Marta