- TLC Home Home
- Discussions Discussions
- Documentation Documentation
- Knowledge Base Knowledge Base
- Education Education
- Blog Blog
- Support Desk Support Desk
11-14-2017 12:45 PM
Google's recommendation for addressing Safari’s ad-tracking prevention measure for 3rd party cookies is to implement a Conversion Tracker via GTM. Is there a similar set up in Tealium that we need to be aware of or is this being addressed on a global level and there is nothing to worry about? We are currently running Floodlights through Tealium. Please advise and offer next steps if needed.
Solved! Go to Solution.
11-15-2017 05:39 AM - last edited on 11-15-2017 07:35 AM by kathleen_jo
If you have a Google Analytics implementation running, @Windle, and you've linked that with your AdWords/Doubleclick account: everything should continue to work. GA is storing the campaign info ("?gclid parameter") in first party ("_gcl_aw cookie" and/or "_gac_ua-XXXX-X") cookies and uses it to connect the campaigns to the conversions.
If you don't use GA, implement the global site tag from Adwords (https://adwords.googleblog.com/2017/10/site-wide-tagging.html). It will do the same (store campaign info in first party cookie) and use that on the conversion pages. More instructions in the linked article.
11-15-2017 01:00 PM
@AndreScholtenThank you for the additional information. From what I have gathered since I posted the original issue...as it stands today, a Conversion Linker tag must be requested from you Tealium Rep.. Also, Partners will be lower in the queue than Tealium clients. Can anyone validate what I have said?
11-20-2017 03:34 AM
Please, could you enlighten to what this Conversion Linker Tag would do?
All requests for new or updates to tags are taken equally, you just need to raise the request with either your Account manager or Support team.
11-20-2017 07:41 AM
Andre above, provided a link to help answer your question. And I believe you answered mine. Thank you.
Copyright All Rights Reserved © 2008-2023