Safari's ITP environment | Intelligent Tracking Prevention | Conversion Linker Tag

[Windle]

Google's recommendation for addressing Safari’s ad-tracking prevention measure for 3rd party cookies is to implement a Conversion Tracker via GTM. Is there a similar set up in Tealium that we need to be aware of or is this being addressed on a global level and there is nothing to worry about? We are currently running Floodlights through Tealium. Please advise and offer next steps if needed.

[AndreScholten]

If you have a Google Analytics implementation running, @Windle, and you've linked that with your AdWords/Doubleclick account: everything should continue to work. GA is storing the campaign info ("?gclid parameter") in first party ("_gcl_aw cookie" and/or "_gac_ua-XXXX-X") cookies and uses it to connect the campaigns to the conversions.

If you don't use GA, implement the global site tag from Adwords (https://adwords.googleblog.com/2017/10/site-wide-tagging.html). It will do the same (store campaign info in first party cookie) and use that on the conversion pages. More instructions in the linked article.

[Windle]

@AndreScholtenThank you for the additional information. From what I have gathered since I posted the original issue...as it stands today, a Conversion Linker tag must be requested from you Tealium Rep.. Also, Partners will be lower in the queue than Tealium clients. Can anyone validate what I have said?

[adrian_browning · Accepted solution]

@Windle

Please, could you enlighten to what this Conversion Linker Tag would do?

All requests for new or updates to tags are taken equally, you just need to raise the request with either your Account manager or Support team.

Adrian

[Windle]

@adrian_browning

Andre above, provided a link to help answer your question. And I believe you answered mine. Thank you.