Simple Event Variable

Silver Contributor
Silver Contributor

I want to keep things simple in the data layer. That's why I was planning to use one single variable for an event identifier. Let's call it "event_name".

These events can be set

  • upon pageload with the initial pageview call, defining what kind of page is being viewed. Example values are "homepage_view", "product_view" but also "checkout" or "purchase" because they are usually set on pageload.
  • upon click by the user. These events would be set with a call. Example values are "cart_add", "product_click" etc.
  • automatically on pageload with a call, typically by product carousels or any other event not inflicted by the user. Example values are "promo_impression" or "product_impression".

Is there any major problem with this setup? What are the reasons why you would not do it this way?

Many thanks in advance for sharing your thoughts.



Simple Event Variable

Tealium Expert
Tealium Expert

Hi @jmbolfing,

There's no reason why it wouldn't work, but it depends on where you want your complexity to live. There's basically three places to stick complexity - in the data layer, in the transformation of the data in TIQ, and in the downstream tools.

Complexity in TIQ creates a maintenance overhead, increases the file size, and so on.. Complexity in the downstream tools creates the risk of different processing resulting in different numbers, somewhat undermines routing data collection through a central point like TIQ..

But for simple analytics, or indeed on pages where it'd be an unnecessary amount of work to get a data layer on the page, then the approach you're looking at is probably the right one.