Snap Pixel does not send custom parameters

Bronze Contributor
Bronze Contributor

Hi Everybody, 

The last few days I have been trying to configure Pixel Snap but I have a problem when creating the custom parameters because when I do the mapping it does not send the parameters, but when I use the standard parameters it does send them.

Have you had the same problem or is it normal that snap pixel does not send them?



Snap Pixel does not send custom parameters

Tealium Employee

I reviewed the tag template and for custom data to be added, it need to be mapped as follows:


where "my_custom_param" is whatever parameter you want to send the data to for Snap Chat. See a screenshot example below:

Screenshot 2022-12-29 at 4.32.20 PM.png

Please give this a try.

Jen Kaye
Senior Premium Success Engineer | Tealium, Inc.