The last few days I have been trying to configure Pixel Snap but I have a problem when creating the custom parameters because when I do the mapping it does not send the parameters, but when I use the standard parameters it does send them.
Have you had the same problem or is it normal that snap pixel does not send them?
I reviewed the tag template and for custom data to be added, it need to be mapped as follows:
where "my_custom_param" is whatever parameter you want to send the data to for Snap Chat. See a screenshot example below:
Please give this a try.