Highlighted

Snowplow ue_px parameter

Rookie Contributor

Hi,

 

I need to mapping the utag_data in the 'ue_px' Snowplow variable.

 

I have tested to map it with a custom variable, but it doesn't work.

 

'ue_px' has the utag_data but encoded in base64.

 

In the Snowplow tag, which is the variable to map the parameter 'ue_px'?

 

Thanks in advance!

1 REPLY 1
Highlighted

Snowplow ue_px parameter

Tealium Employee

Hello @dm_e, my apologies for the time to response on this.

 

ue_px appears to be a reference to the Snowplow Tracker Protocol rather than a Javascript tracker option which is what our tag is built around. Looking up this data point [https://github.com/snowplow/snowplow/wiki/snowplow-tracker-protocol#unstructevent] it appears to be the JSON of an Unstructured Event, which we do support. Please let me know if the following will accomplish what you are looking for:

 

To map the JSON of an Unstructured Event please select the variable where it is stored in the mapping toolbox. Select the Unstructured Event category on the lefthand side and then check the box for “User Defined Context”. If you use this method you will not need the ue_px extra outer self-describing JSON for unstructured event only the outer self-describing JSON the actual event.

 

To get your data in Base64 please select a variable which will have a value of true in the mapping toolbox. Select the Tracker category on the lefthand side and then check the box for “Use Encode Base 64”. This will send any self-describing events and custom contexts sent to the tracker in base64.