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Tealium to Facebook Audience Problem

Bronze Contributor
Bronze Contributor

Dear Team,

As Audience Stream requires Google ID for Google audience, the usual practice is to use iQ Tag and map custom dimension to Google Analytics then to Ads, looks like Facebook (and Facebook Analytics) doesn't have Custom Dimension and Metrics similar to Google Analytics, is it that there is no similar way we can do as in Google Analytics- map data from website to GA to Ads in Facebook? 

In Audience Stream it requires Facebook ID which is almost impossible in some client situation. And using Facebook iQ Tag in Facebook it only has rule for website URL which is not used by all clients to track and collect data e.g. some clients are not using URLs to indiciate client behaviors. 

1 REPLY 1

Tealium to Facebook Audience Problem

Bronze Contributor
Bronze Contributor

Hi @Law ,

we were facing the same issue and solved it bei simply creating custom audience ids in Facebook and using Data Layer Enrichment in AudienceStream. 

In the next step I used the Audience from AS in the Datalayer as Load Rule for Special Tags I created in Tealium iQ for the Custom Audiences in Facebook.

So if a user joins the AS-Audience the loadrule for the special tag will become true and the user gets to load the newly created facebook pixel with the custom audience id from Facebook.

It's also not a perfect solution, as you can only use audiences that will apply instantly and not audiences, that will apply at the end of a session, as these wouldn't be able to trigger the Facebook Tag, but at least its a workaround for now.

Hope this helps