Highlighted

Tealium to Facebook Audience Problem

Bronze Contributor
Bronze Contributor

Dear Team,

As Audience Stream requires Google ID for Google audience, the usual practice is to use iQ Tag and map custom dimension to Google Analytics then to Ads, looks like Facebook (and Facebook Analytics) doesn't have Custom Dimension and Metrics similar to Google Analytics, is it that there is no similar way we can do as in Google Analytics- map data from website to GA to Ads in Facebook? 

In Audience Stream it requires Facebook ID which is almost impossible in some client situation. And using Facebook iQ Tag in Facebook it only has rule for website URL which is not used by all clients to track and collect data e.g. some clients are not using URLs to indiciate client behaviors.