The Trade Desk User ID Cookie not being captured

Bronze Contributor
Bronze Contributor

Good Afternoon/Morning. 

I have installed the TheTradeDesk Cookie Matching Service for AudienceStream. I see the tag being fired correctly but the User ID Cookie is not defined when the page is loading. In order to see the variable being defined, the user has to make a new interaction with the website. 

I was wondering how could I capture de User ID cookie on the first interaction. 

Here the tag sequence I have.

Screenshot at Sep 10 14-12-03.png

I have followed the instructions on this page:


Thank you very much. 

Have a nice day



The Trade Desk User ID Cookie not being captured

Tealium Employee

Hi @lissacj,

This is a tricky one to answer.

To take a step back, it's generally accepted that as visitors move around the Internet they will receive cookies from the big DSPs (Doubleclick, Criteo, The Trade Desk, etc). Meaning it's rather uncommon for visitors to land on your site without a TTD cookie because they will have been visitoring dozens of other sites that are already setting the cookie. If a visitor hits your site without a TTD cookie it is highly likely becase they have recently cleared cookies.

To get to your question, this is difficult to answer due to the asynchronous nature of Tealium. To get the ID on the first interaction of your site you'd have to tie a callback to the Universal Pixel to listen to the response and then trigger the Cookie Sync Tag. To do this callback would require a special integration, and this is something the support team would have to help build.

Otherwise, you can create a JS Extension with a setTimeout function that listens every say 2000 ms to see if cookie utag_main_ttd_uuid exists and if if not re-trigger the Cookie Sync tag. Once it does exist be sure to clear the interval. This would be the easier option to implement.

I hope you find this useful.