Track Another Website when Visitor clicks Credit Card Link from Our Website

[jmm428377]

Hello,

For example - I have a website and fire tags via Tealium.  We also offer visitors to apply for a credit card that will have our company logo on the credit card. Now when a visitor clicks apply for a credit card from our company website, visitors land on credit card company page, which means domain name is different and they leave our website, but url is unique for people who go from our website. I am tracking how many people are clicking "apply credit card" on our website. 

I would like to track how many visitors land on credit card landing page, how many visitors finish the application, how many people click submit.  Please note all these takes place on a different domain name that is credit card company. They use DTM. I assume, we cannot track when the domain name is different and does not have utag.js. Please correct me if I am wrong in understnading that. 

Is there any way where I can track the above, that is how many people fill up credit card application & submit it? any suggestions on doing it? 

From my site, visitor goes to www.examplecard.com/application/action which is unique for visitors who go from our website. But if we just go to www.examplecard.com then anyone can sign up and that has got nothing to do with us and we do not want to track any of it. www.examplecard.com is creditcard's own offerings. 

[dan_george]

@jmm428377

Tracking cannot be done without Tealium's utag.js loading on the page.

If our tag can be loaded via DTM on those pages, then we could perform this tracking since our library exists. I highly doubt the credit card company would allow that though considering the security restrictions the want to hold.

So another option is to trigger our Collect HTTP API. Via DTM you can configure a GET or POST request to our endpoint. Via Tealium's 3rd-party TAPID cookie (that's a caveat for any user or browser blocking 3rd-party cookies) we'd be able to track that visitor and trigger events with EventStream.

Thoughts?

-Dan

[jmm428377]

@dan_george

Thanks for the reply. That is great insight.

This is what I was thinking. We will give our Google Analytics snippet to the Credit Card company. They will put in 4 pages which are dedicated to my website. And in Tealium, Google Analytics Tag, I turn on the cross domain switch and enter Credit card company domain in domain space in GA Tag Template.

Is it possible to track via above method? We would also like to track how many people are clicking submit button and seeing the thank you page after they fill credit card application. By cross domain method is it possible to track page load and button clicks? or the cross domain approach and the one you mentioned are totally different ?

[dan_george]

It's possible, which version of Google Analytics are you using? analytics.js? gtag.js? Either way, you'd have to code the exit link of your site to pass the ID in the URL that can be read on the subsequent domain. Then you should be able to do what you want.

If you do add utag.js to the credit card pages, yes we can do the tracking as desired.

Cheers,
-Dan