Tracking purchases with http call from CRM

[pedro_urzaiz]

We are migrating to GA from Omniture SiteCatalyst with Tealium. In Omniture we have been used an http call generated in server side to track conversion (purchases) from our CRM and send it to Omniture. This http is similar than the noscript http call used by Omniture with several parameters. To mapping the purchase to the client navigation we used an additional custom variable (eVar) in the client side that is also sent in the purchase hit. Do you know if it is possible to generate any similar Tealium http call from server side to send data to Tealium and later on configure to send to GA?. Thanks in advance Pedro

[jared_hislop]

Hey Pedro, To send data, Tealium relies on some sort of data layer. At this time there isn't a way for Tealium to parse an http call to get the needed data. This sort of parsing would need to be done on the client's end, and the corresponding data would then be populated in a readable JavaScript data object. Tealium can then use that data object and configure the various vendor tags to use the data accordingly. With that said, we are currently working on server to server integrations for a couple of our Analytics Vendors, Universal Google Analytics being one of them. Essentially these Server to Server tags will allow you to create a server side http/s server call using the vendor's API.

[pedro_urzaiz]

Hi jared Thanks for your answer. Hope to see soon this functionality. Regards Pedro