I have a question about transaction datas that our Google Analytics receive =>
On tealium, a Google Analytics tag have been implemented (not by me) and thank's to that, transaction datas (such as the amount, order id, quantity ...) appear on our Google Analytics when transactions are made.
The thing is, I dont see where the datamapping has been made between Tealium and our Google Analytics. Our Google Analytics get the datas but I don't understand how.
In Tealium > Tags > When I click on the tag "Google Analytics", no mapping has been made.
My question is, do you know how the data mapping works for our case and how our Google Analytics can get transaction datas ?
04-23-2019 09:59 PM - edited 04-23-2019 10:12 PM
The transaction data to be sent into GA, the mapping does not work if the datalayer attribute is not as per the convention provided by tealium . There might be some extension written to send this information in Tealium. Check if you find any.
The ecommerce fields are mapped using the ecommerce extention.
You can see the mappings in there.