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Visitor
Posts: 2
Registered: ‎08-24-2017
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Usage of Google Analytics library: gtag.js

Hello,

 

We're wondering whether Tealium is making use or is going to make use of the gtag.js library for measuring Google Analytics.

 

If so, is this going to alter anything in the approach of implementation within Tealium (for example, products are measured differently: https://developers.google.com/analytics/devguides/collection/gtagjs/enhanced-ecommerce).

 

Thanks in advance.

 

Best regards,

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Regular Visitor
Posts: 36
Registered: ‎10-19-2016

Re: Usage of Google Analytics library: gtag.js

Hi @StefanLeever, the new gtag.js will likely be a new tag template in Tealium like any other new tag format. The product code stucture in gtag.js should be part of that tag template, so it should ultimately work with extensions like E-commerce with built in mapping to the data layer.

Tealium Employee
Posts: 289
Registered: ‎09-01-2015

Re: Usage of Google Analytics library: gtag.js

@StefanLeever 

 

I would advise you contact your account manager or the support team to get a request for this new template.

 

Adrian

Ask me anything Tealium related or Javascript, or NodeJS. But not cooking, can't do that.
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Visitor
Posts: 2
Registered: ‎08-24-2017

Re: Usage of Google Analytics library: gtag.js

Hello Adrian,

Thanks for your response. I have forwarded the request to our internal contact person so that it can be forwarded to the account manager.

Interested to see how fast this could be part of Tealium :)!

Best regards,
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Contributor
Posts: 84
Registered: ‎11-06-2015

Re: Usage of Google Analytics library: gtag.js

we also need this (actually any Google Analytics customer will need it) and have forwarded it to our Account Manager a while ago.
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Tealium Employee
Posts: 131
Registered: ‎09-01-2015

Re: Usage of Google Analytics library: gtag.js

Hi @loldenburg - As I understand it, it's in active development.
If you need more information, please can you raise a support ticket and we will find out more detail for you. 


Many thanks

Steve Lake

Tealium Employee
Posts: 31
Registered: ‎09-01-2015

Re: Usage of Google Analytics library: gtag.js

@loldenburg

We are working to get this integration finalized as soon as we can.

For Apple's ITP, if you implement Option 2 on this page (https://support.google.com/adwords/answer/7521212), you shouldn't need to make any changes to your Google Analytics or AdWords tagging. If you know of a use case where this doesn't work, please let me know.
Contributor
Posts: 84
Registered: ‎11-06-2015

Re: Usage of Google Analytics library: gtag.js

AdWords is not the problem, for us it is DoubleClick Floodlight tags which supposedly suffer the biggest impact in terms of conversion Tracking. Floodlight is or will also run via gtag.js, so Tealium needs to support it soon.
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Tealium Employee
Posts: 31
Registered: ‎09-01-2015

Re: Usage of Google Analytics library: gtag.js

@loldenburg

We have this near the top of our queue, so we'll be getting it added to the Tag Marketplace as soon as we can.

If you are running Google Universal Analytics (analytics.js) on your site, can you confirm that the "gclid" query parameter is NOT being picked up by Google Analytics and stored in a first-party cookie? From what I've read, DoubleClick clicks should have this query parameter. From what I've tested, Google Analytics should store this query parameter in a first-party cookie. The remaining thing to check is if the DoubleClick Conversion Tracking tag then grabs the value from the first-party cookie and passes it with the conversion call.

Thanks,
Adam
Contributor
Posts: 84
Registered: ‎11-06-2015

Re: Usage of Google Analytics library: gtag.js

[ Edited ]

The "gclid"Parameter has nothing to do with DoubleClick. gclid is from AdWords, not from DoubleClick. I am a bit surprised that Tealium employees do not know this, it is one of the oldest and most popular advertising parameters out there imho.
But in case you are talking about AdWords, Google Analytics analytics.js picks up the gclid parameter indeed and stores it in a First Party Cookie _gac_[GA Property ID]. Just click on any AdWords links and check the cookies on the landing page.

DoubleClick (DBM&DCM) instead has a "dclid" parameter if you activate Autotagging in DBM/DCM, but many clients do not do that (we for example do not yet), and DoubleClick has further complications like Ad Impression Tracking which is more affected by ITP. That's why DoubleClick Floodlight tags are the main problem tracking-wise, not AdWords Conversion Tags. Google has advised its DoubleClick in September already to change their implementation. With Tealium however, we still cannot do this until now.

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