09-28-2017 12:30 AM
We're wondering whether Tealium is making use or is going to make use of the gtag.js library for measuring Google Analytics.
If so, is this going to alter anything in the approach of implementation within Tealium (for example, products are measured differently: https://developers.google.com/analytics/devguides/collection/gtagjs/enhanced-ecommerce).
Thanks in advance.
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09-28-2017 08:12 AM
Hi @StefanLeever, the new gtag.js will likely be a new tag template in Tealium like any other new tag format. The product code stucture in gtag.js should be part of that tag template, so it should ultimately work with extensions like E-commerce with built in mapping to the data layer.
09-29-2017 03:46 AM
I would advise you contact your account manager or the support team to get a request for this new template.
10-01-2017 11:22 PM
12-08-2017 06:24 AM
Hi @loldenburg - As I understand it, it's in active development.
If you need more information, please can you raise a support ticket and we will find out more detail for you.
12-08-2017 11:11 AM
12-15-2017 10:10 AM
12-15-2017 10:45 AM
12-15-2017 11:45 AM - edited 12-15-2017 11:48 AM
The "gclid"Parameter has nothing to do with DoubleClick. gclid is from AdWords, not from DoubleClick. I am a bit surprised that Tealium employees do not know this, it is one of the oldest and most popular advertising parameters out there imho.
But in case you are talking about AdWords, Google Analytics analytics.js picks up the gclid parameter indeed and stores it in a First Party Cookie _gac_[GA Property ID]. Just click on any AdWords links and check the cookies on the landing page.
DoubleClick (DBM&DCM) instead has a "dclid" parameter if you activate Autotagging in DBM/DCM, but many clients do not do that (we for example do not yet), and DoubleClick has further complications like Ad Impression Tracking which is more affected by ITP. That's why DoubleClick Floodlight tags are the main problem tracking-wise, not AdWords Conversion Tags. Google has advised its DoubleClick in September already to change their implementation. With Tealium however, we still cannot do this until now.