We're wondering whether Tealium is making use or is going to make use of the gtag.js library for measuring Google Analytics.
If so, is this going to alter anything in the approach of implementation within Tealium (for example, products are measured differently: https://developers.google.com/analytics/devguides/collection/gtagjs/enhanced-ecommerce).
Thanks in advance.
Solved! Go to Solution.
Hi @StefanLeever, the new gtag.js will likely be a new tag template in Tealium like any other new tag format. The product code stucture in gtag.js should be part of that tag template, so it should ultimately work with extensions like E-commerce with built in mapping to the data layer.
I would advise you contact your account manager or the support team to get a request for this new template.
The "gclid"Parameter has nothing to do with DoubleClick. gclid is from AdWords, not from DoubleClick. I am a bit surprised that Tealium employees do not know this, it is one of the oldest and most popular advertising parameters out there imho.
But in case you are talking about AdWords, Google Analytics analytics.js picks up the gclid parameter indeed and stores it in a First Party Cookie _gac_[GA Property ID]. Just click on any AdWords links and check the cookies on the landing page.
DoubleClick (DBM&DCM) instead has a "dclid" parameter if you activate Autotagging in DBM/DCM, but many clients do not do that (we for example do not yet), and DoubleClick has further complications like Ad Impression Tracking which is more affected by ITP. That's why DoubleClick Floodlight tags are the main problem tracking-wise, not AdWords Conversion Tags. Google has advised its DoubleClick in September already to change their implementation. With Tealium however, we still cannot do this until now.
I'm really LATE to this party and just got notified that my Floodlight tag will not work with ITP 2.0.
I'm attempting to switch to the Floodlight (gtag.js) in Tealium. It seems to be making a call to Google Tag Manager.
1) Do I need to activate Google Tag Manager (in addition to Tealium) for gtag.js to work properly?
2) Am I even on the right path? If you've successfully migrated, what ended up working?