ValueClick Pixel = My Worst Nightmare

[morgan_cobden]

I am trying to add this pixel for ValueClick: I need to pass ValueClick Price & Order Number. When "mapping" these parameters, I know that order_total(js) and order_id(js) are our internal parameters; however, I cannot get the ValueClick pixel to fire! Obviously my mapping is not working! I have tried: Destination: pvalue000 to Data Source: order_total(js) Destination: pvalue001 to Data Source: order_id(js) and various combinations and nothing is working! Should I be adding the ampersand and equal sign? IE: "&pvalue001=" instead of just "pvalue=001" Please help!

[Clint]

Morgan, are there any load rules other than "All Pages" applied to the ValueClick tag?

[morgan_cobden]

The pixel should fire on confirmation only! (THANK YOU FOR RESPONDING!)

[Clint]

Morgan, you're welcome! FYI, I've invited a couple of other folks to answer your question as they are probably more familiar with the ValueClick tag than I am. But here are a couple of troubleshooting questions to consider: 1) Does the Load Rule work for other tags? -- When tags don't fire the first culprit is generally load rules 2) Is the tag configured correctly? (When using the roatrack.cgi option, only the Ad ID (aid) should be defined in the Tag Configuration (step 1 of the tag configuration wizard)

[TealiumJustin · Accepted solution]

Hi Morgan, Your nightmare is about to end! (I hope :-) There are a couple tag settings that must be filled out in order for this tag to work: 1. Type - this should be set to 'roitrack.cgi' for this pixel (see your example pixel above). 2. Ad ID - this value is also available in your example pixel as "aid". This also needs to be set. Your understanding of the mapping is correct. You can map a Tealium variable to 'pname000', 'pvalue000', etc. This will work fine if you are only mapping the order_total and order_id variables. If ValueClick is expecting a list of product data then I think you will need some more advanced extensions. You can contact your Account Manager to get further support for this. One thing to note: it looks like ValueClick is expecting a list of "name" and "value" paired parameters. Without seeing a ValueClick integration guide, I can't be sure, but they might be expecting something like this: Example: pname000 = 'order_id' pvalue000 = '29.95' If you can get clarification about this from ValueClick we can be sure we send the correct values.

[morgan_cobden]

Justin - I would like to buy you a cake. Your comment was SO HELPFUL! I cannot thank you enough! I have exhausted my resources internally, harassed my vendor nonstop and finally! A solution! And now it seems so simple! THANK YOU! The pixel *has* fired!!

[TealiumJustin]

Roger that -- the pixel has fired. Woo hoo!