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dynamic transaction/ conversion values for Google AdWords in Tealium Tag/ Extension

Bronze Contributor
Bronze Contributor

https://support.google.com/google-ads/answer/6095947?ctx=tltp

 

Dear Team,

Would you know if Tealium could support the tracking of AdWords conversion's(AdWords special Script) dynamic values via Tealium Tag/ Extension?

On the website it has different programs for signup so that the converison value for each registratino is different. 

The support link above has some script example.

I guess the website's data layer also needs update to support this?

I look forward to hearing from you, thank you. 

1 REPLY 1
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dynamic transaction/ conversion values for Google AdWords in Tealium Tag/ Extension

Tealium Employee

Hello,

Tealium does support dynamic values for Google Adwords conversions, this would be done in the mappings section of the tag. Using the example at the link that you provided here is how you would map the "currency" and "value" variables.

Screen Shot 2020-05-22 at 8.08.11 AM.pngScreen Shot 2020-05-22 at 8.08.37 AM.png

You are correct that both of these variables would first have to be available on your page within the Tealium data layer. The best method for doing this is to include it in the utag_data object on your page.