The following article describes all Universal Data Hub Profile (UDH) settings.

In this article:

How it Works

To view your profile settings, log into UDH and click your initials on the upper-right corner of the screen and then select Settings from the drop-down list.

Global Settings

  • Activate Audience Stream
    • Enable/disable all AudienceStream features for the current profile.
    • In the AudienceStream Event Filter, enter the Event Attribute name and value (case insensitive).
    • Only events matching this condition are sent to AudienceStream.
    • Leaving these fields empty will send all events to AudienceStream.
  • Visitor Stitching
    • Enable Visitor Stitching to merge visitor profiles across platforms, devices, and browsers when they originate from the same visitor.
    • With this insight, you can apply your marketing efforts with greater precision and efficiency.
    • Default value is ON.
  • Profile Retention Time
    • A visitor's last event will determine the retention start time, in days.
  • Display/UI Time Zone
    • Select the time zone for your UDH dashboard display.
  • Enable Rule Dependency Checking
    • Enabling rule dependency checking ensures all of attribute dependencies in this profile that are captured through rules are executed in the right order.
    • Default value is ON.

      It is recommended that this setting is always set to "On". If this setting is set to "Off", rules will not be taken into consideration when calculating execution order and, if there are rule dependencies, enrichments are not guaranteed to execute in the correct order.

  • Enable Visitor IP Attribute
    • Enabling the Visitor IP attribute gives you access to your visitor's IP address
    • Default value is ON.
  • Enrichment Order Respects UI Order
    • Enabling this updates the way enrichments are ordered to respect the order that they appear in the user interface.
    • Default value is ON.
  • Usage Report Start Date
    • Set the date to use as the default start date for usage reports.


  • Event Data Storage
    • A signed contract is required before enabling Event Data Storage.
  • Audience Data Storage
    • A signed contract is required before enabling Audience Data Storage
  • Enable Spectrum
    • Before enabling Spectrum for existing customers who have been using DataAccess, a data migration is needed to ensure all existing and new data are written to the correct location.
    • Coordinate with Engineering in advance.
    • Default value is OFF.
  • EventStore Retention Time
    • Determines how long EventStore data will be retained.
    • Default value is 390 days (13 months).
  • EventDB Retention Time
    • Determines how long EventDB data will be retained.
    • Default value is 90 Days.

EventStream Connectors

  • Activate EventStream Connectors
    • Enable/disable EventStream Connectors for Events features for the current profile.
    • Default value is ON.


  • Region
    • The Region above is the authority storage location for your data.
    • Typically, one should choose a geographic location closest to a high percentage of their customers.
      One exception is that some clients have legal restrictions that require their data be stored in a specific geographic location.
    • If you are unsure which is the best region for this profile, select US East and request an “Optimal Authority Region” report from Customer Success Leadership. They will provide the region recommendation after collecting a few days of data.
    • Important: Any data collected in an incorrect region may be discarded.

Daily Visitor Query Cap

  • Sample Size of Daily Visitors to Process
    • Determines the sample size of visitors used to project results in Audience Sizing and Audience Discovery queries.
    • Audience Sizing Jobs will run on total visitors matched, not just those from the sample. Learn more.
    • Default value is 100000