The following describes all Universal Data Hub Profile Settings. To view your profile settings, click on your initials on the upper-right corner of the screen and select Settings from the drop-down list.

In this article:

Global Settings

Activate Audience Stream

Enable/disable all AudienceStream features for the current profile. In the AudienceStream Event Filter, enter the Event Attribute name and value (case insensitive). Only events matching this condition are sent to AudienceStream. Leaving these fields empty will send all events to AudienceStream.

Visitor Stitching

Enable Visitor Stitching to merge visitor profiles across platforms, devices, and browsers when they originate from the same visitor. With this insight, you can apply your marketing efforts with greater precision and efficiency. (Default: on)

Profile Retention Time

A visitor's last event will determine the retention start time in days.

Display/UI Time Zone

Select the time zone for your Universal Data Hub dashboard display.

Enable Rule Dependency Checking

Enabling this ensures all of attribute dependencies in this profile that are captured through rules are executed in the right order. (Default: On)

It is recommended that this setting is always set to "On" . If this setting is set to "Off" then rules will not be taken into consideration when calculating execution order and, if there are rule dependencies, enrichments are not guaranteed to execute in the correct order.

Enable Visitor IP Attribute

Enabling the Visitor IP attribute gives you access to your visitor's IP. (Default: On)

Enrichment Order Respects UI Order

Enabling this updates the way Enrichments are ordered to respect the order that they appear in the UI. (Default: On)

Usage Report Start Date

Set the date to use as the default start date for usage reports.


Event Data Storage

A signed contract is required before enabling Event Data Storage.

Audience Data Storage

A signed contract is required before enabling Audience Data Storage

Enable Spectrum

Before enabling Spectrum for existing customers who have been using DataAccess, a data migration is needed to ensure all existing and new data are written to the correct location. Please coordinate with Engineering in advance. (Default: Off)

EventDB Retention Time

This determines how long EventDB data will be retained. (Default: 90 Days)

EventStream Connectors

Activate EventStream Connectors

Enable/disable EventStream Connectors for Events features for the current profile. (Default: On)



The Region above is the authority storage location for your data. Typically one should choose a geographic location closest to a high percentage of their customers. One exception to the above is some clients have legal restrictions that require their data be stored in a specific geographic location.
If you are unsure which is the best region for this profile, please select US East and request an “Optimal Authority Region” report from Customer Success Leadership. They will provide the region recommendation after collecting a few days of data.
Diligence is important here. Any data collected in an incorrect region may be discarded.

Daily Visitor Query Cap

Sample Size of Daily Visitors to Process

Determines the sample size of visitors used to project results in Audience Sizing and Audience Discovery queries. (Default: 100000)

Audience Sizing Jobs will run on total visitors matched, not just those from the sample. Learn more.