By default, Actions in AudienceStream fire as soon as their conditions are met. AudienceStream also provides the option to set delays so individual Actions don't trigger immediately.
Finally, in cases when visitors qualify for numerous Actions (emails, for instance) and triggering them all would be undesirable, one can restrict the frequency of Actions within a time period and decide which Actions should trigger and which should be ignored (to avoid spamming).
The Frequency Cap ability allows you to prevent Actions from triggering too close together and to prioritize which of those Actions you want to trigger relative to one another to make sure the most important Action still triggers.
The cooldown applies only when the Action is enabled for Frequency Cap and is assigned an Action Priority number. The Action Priority decides which Action to trigger in the event several Actions in the same cooldown are fulfilled simultaneously. The highest number you specify becomes the highest priority, which means the priority of "2" is higher than the priority of "1”.
Remember- All non-capped Actions will trigger independently without being delayed as they are NOT affected by the cooldown.
To summarize, here's what happens when you toggle the Frequency Cap to ON/OFF:
IMPORTANT: When frequency capping is in progress, all non-capped Actions will trigger independently without being throttled because they are NOT affected by the cooldown.
Adding a new cooldown makes it available to all frequency capped Actions in your profile. To add a new cooldown group,
It’s a built-in cooldown that automatically applies to a frequency capped Action should there be no other cooldown set up in your profile. While you cannot edit its name, you do have the option to define its hours and apply it to frequency capped Actions of your choice.
You may apply a cooldown group to one or more frequency capped Actions in the same Connector. To do that,
Assume your profile has two cooldown groups and one Connector comprising of four Actions. The cooldowns are applied to those Actions in the following fashion:
|Action Name||Cooldown group||Cooldown Hours||Priority Number||Additional delay|
|A||Group 1||48 hours||40||-|
|B||Group 1||48 hours||30||2 hours|
Cooldown Group 1,
Action D triggers immediately after its condition is met, without being throttled by any cooldown.