Adobe Analytics Connector Lifecycle Mappings

Adobe Analytics Connector Lifecycle Mappings

by 3 weeks ago - edited 3 weeks ago (103 Views)

Adobe Analytics has the ability to track Application Lifecycle events. The Tealium mobile libraries each have an optional module available to support this feature, which automatically generates the required data for Adobe Analytics.

If you use the Adobe Analytics JavaScript tag via Tealium iQ, the lifecycle data is automatically sent to the relevant context data variables in Adobe Analytics without you needing to add any mappings manually. If, however, you are using the UDH EventStream connector, you must add mappings for the lifecycle metrics and events. We are working on making this process automatic in a future release of the connector.

Tealium Variable/ Event Attribute Name Adobe Variable Name (UDH ContextData mapping name) Description Data Type Example
lifecycle_diddetect_crash a.CrashEvent Was a crash detected during this launch/wake event. Populated only if true. Boolean true
lifecycle_dayofweek_local a.DayOfWeek Local day of week that call was made - 1=Sunday, 2=Monday, etc.) Number 13
lifecycle_dayssincelaunch a.DaysSinceFirstUse Days since first launch in integer increments Number 23
lifecycle_dayssinceupdate a.DaysSinceLastUpgrade Days since the last detected app version update in integer increments Number 46
lifecycle_dayssincelastwake a.DaysSinceLastUse Days since last detected wake in integer increments Number 1
lifecycle_firstlaunchdate_MMDDYYYY a.InstallDate GMT Timestamp formatted as MM/DD/YYYY String 01/18/2012
lifecycle_hourofday_local a.HourOfDay Local hour of day that call was made (24 hour format) String true
lifecycle_isfirstlaunch a.InstallEvent Only present if call is very first launch/wake call String true
lifecycle_isfirstlaunchupdate a.UpgradeEvent Only present if call is first launch/wake after a detected updated Boolean true
lifecycle_isfirstwakemonth a.MonthlyEngUserEvent Only present if call is first launch/wake of the month Boolean true
lifecycle_priorsecondsawake a.PrevSessionLength Whole seconds app was awake since last launch only. Aggregates total from all wakes prior. Sent only with lifecycle_type: launch calls. Number 126
lifecycle_totalwakecount a.Launches Total number of launches + wakes since install (only reset if app deleted) Number "563"
lifecycle_type a.LaunchEvent if lifecycle_type == "launch" Type of lifecycle call String "launch", "wake", "sleep"
device (obj-c/android) or model_name (swift) a.DeviceName Device model String iPhone 7 Plus
carrier (obj-c/android) or network_name (swift) a.CarrierName Network carrier name String Verizon
device_resolution a.Resolution Screen Resolution String 1080x1920
app_id a.AppID App ID String Digital Velocity 1.0
device_os_version (obj-c/android) or os_version (swift) a.OSVersion Operating system version String 11.1