With the AppNexus Connector, you can enable and optimize the real-time sale and purchase of digital advertising. This article describes how to set up the service in your Universal Data Hub profile.
|Action Name||Trigger on Audience||Trigger on Streams|
|Add User to or Remove from Segment||✓||✓|
Go to the Connector Marketplace and add a new Segment Connector. Read the Connector Overview article for general instructions on how to add a Connector.
To configure your vendor, follow these steps:
In the Configure tab, provide a title for the Connector instance.
Provide additional notes about your implementation.
Click Next or go to the Actions tab. It's where you'll set up Actions and trigger them.
This section describes how to set up Parameters and Options for each Action.
|uuid2 (Required)||Use AppNexus Cookie Match tag in Tealium iQ to obtain the AppNexus uuid2 value from the visitor's browser|
|sess||Automatically sets sess=1 and sends to AppNexus along with uuid2 value in Cookie Header. Map sess to 0 to override the default.|
|add||Comma-separated segments to add for the user|
|add_code||Comma-separated list of segment codes to add for the user. Note:
|remove||Comma-separated segments to remove for the user|
|remove_code||Comma-separated list of segment codes to remove for the user. Note:
|member||ID of the member who owns the segment|
|other||A user-defined field with an integer value that is stored for reporting. Some members use this as the source of the data used.|
|redir||A redirect URL used to piggyback another pixel|
|external_uid||A string that corresponds to an external user ID for this user|