With Audience Discovery, you can explore and analyze a real-time graphical representation of both historical and live site visitor data and site visit behavior through the lens of your attributes. You can then click on the visual representations of this data to drill-down into deeper details about your site visitors and their browsing behavior with each site visit. The user interface provides tools that simplify the task of fine tuning and segmenting your audience into targeted visitor sets, which can then be used to guide and fuel other digital marketing tools.
This article covers the following topics:
Audience Discovery simplifies the discovery process by providing simple point-and-click tools with rich filtering capabilities. Audience Discovery uses your historical data and adapts to your visitor schema to display real time charts of the metrics, properties, and badges you define, as you define them.
Using the Audience Discovery interface, you can quickly and easily:
Before you begin, it is important to familiarize yourself with the components of the interface and how to navigate the Audience Discovery user interface.
To filter your data for use with Audience Discovery, it is important to understand the differences between data attributes, audiences, and perspectives.
The real-time visual representation of attributes in the interface provides insights into the behavior of your visitors. A live sampling of data displays visitors and attributes that meet your search criteria.
Use the interactive tools, as described in the following image and table, to define and filter your search. You can then use the presentation of matching visitors as a guide as you continue to narrow or broaden your query to reach the desired visitor segment and create highly defined, targetable audiences.
The following table describes the functions of each area of the interface labeled in the above image:
Toggle Between Audience Discovery and Audience Sizing Tabs
|Click to toggle between the Audience Discovery and Audience Sizing tabs|
Expand or Collapse feature description
Click to expand or collapse a brief description of the current feature, Audience Discovery
Select, Edit, Add, or Save an Audience
Click to view Live activity or Historic activity
|Click to search or select from All, Visit, or Visitor-scoped perspectives|
Hover to highlight perspective
|Hover over any bar in the chart to highlight details about the perspective depicted by that bar|
Drill-down into details of perspective
Click one of the features listed to display further details about the perspective you are viewing.
|View, Edit, or Add Favorite Numbers||
Favorites Numbers allow you to select specific metrics to display along the bottom of the screen. Only numeric values are allowed.
From here, you can:
Now that you understand the basic concepts and are familiar with the user interface, you can get started. This section describes the basic steps required to define your audience. Once you are comfortable with the basics, you can move on to editing, copying, and deleting audiences. From there you can learn how to create and save favorites for easy access and view your audiences from different perspectives. Use the steps outlined in the following sections to begin filtering and analyzing your visitor data.
Use the following steps to add a new audience filter:
The name must not exceed 250 characters and must contain only ASCII characters (codes 0-127).
Use the following steps to view your audiences filters and edit the settings to meet your needs:
Use the following steps to delete an audience filter:
The unique views and actionable interface in Audience Discovery allow you to analyze your audience in real-time, using your attributes as a guide. This section describes how to view the ways in which your audiences are currently segmented and make any needed adjustments.
Use the following steps to view and adjust audience filters:
This perspective does not include Tally, Timeline, Visitor ID, or Set of Strings.From the Attribute Definition tab, you can assign badges and select operators and fields from which to extract data. For example, you can use an aggregate of purchase data to create a visitor lifetime value, or view the number of times a visitor has searched across multiple sessions. Attribute definitions are dynamically created by selecting a perspective or zooming in to view a specific audience.
Favorite Numbers are created using number attributes only and provide a quick view of filtered numerical results as they relate to Visits or Visitor attributes.
In the results display for Favorite Numbers, only the attributes are updated, the filter is not updated.
When a Favorite Number contains multiple columns and only one (1) column is selected, both the perspective and the filter is updated when you click to zoom into the subsection
Favorite Numbers display directly under the main dashboard and are used as follows:
Use the following steps to add a favorite number:
Use the following steps to delete a favorite number:
To compare data, you can pin or unpin the details of a favorite number to overlay the details of the favorite view onto the primary graph being displayed.
Use the following steps to pin or unpin overlay details:
Once you have created audiences, with or without favorite numbers, you can choose from a variety of perspectives from which to view your audience data. Viewing your data from different perspectives provides insights into audience behavior to help you pinpoint target audiences.
Use the following steps to choose a perspective from which to view your audience data: