Building an Audience

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An audience is a group of visitors identified by a shared set of attributes. The more attributes you select, the more specific your audience becomes. Audiences are used to trigger connector actions.

In this article:

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Create an Audience

An audience is a combination of one or more of attribute conditions. The more filters you add, the more specific your audience becomes. Note that complex filters can be formed using AND/OR logic.

To create an audience:

1. Navigate to Audiences.
2. Click Add Audience. The New Audience Filter dialog displays.
3. Enter a Name to uniquely identify the audience. Make sure it  only contains ASCII characters (codes 0-127) and does NOT exceed 250 characters.
   Using the Conditions dropdowns, set up an evaluating statement with which to filter the audience.
   
4. To add more conditions, click the + button (AND logic) or the +OR button (OR logic) and repeat Step 4. Learn more about the difference between AND/OR logic.
5. To set the Audience Retention time, click the gear icon at the top-right tip of the dialog box.
6. Enter a custom value or select from the predefined values. This is how many days the visitor is retained in the audience. The retention start time is determined by the visitor's last event. 90 days is the default value.
7. When complete, click Finish.
8. Save/publish the account.

Sample Audience

The following example is a sample audience of "Frequent Purchaser". Notice there are two (2) filters tied together with the AND logic and the retention time is displayed at the top-right corner. You can easily edit, duplicate or delete this Audience.

Take Action on an Audience

Once you have set up an audience, you are ready to start taking action. When a visitor joins or leaves an audience, you have the opportunity to take an action in response to that activity. Select the connector you want to use and configure the available actions for the connector.