An audience is a group of visitors identified by a shared set of attributes. The more attributes you select, the more specific your audience becomes. Audiences are used to trigger connector actions.
In this article:
An audience is a combination of one or more of attribute conditions. The more filters you add, the more specific your audience becomes. Note that complex filters can be formed using AND/OR logic.
To create an audience:
The following example is a sample audience of "Frequent Purchaser". Notice there are two (2) filters tied together with the AND logic and the retention time is displayed at the top-right corner. You can easily edit, duplicate or delete this Audience.
Once you have set up an audience, you are ready to start taking action. When a visitor joins or leaves an audience, you have the opportunity to take an action in response to that activity. Select the connector you want to use and configure the available actions for the connector.