An Audience is a collection of Attributes you use to identify distinct groups of visitors. The more Attributes you select, the more specific your Audience becomes. When you identify an Audience that you want to target with a campaign, offering, or some other action, add that Audience in the Enrich Tab. Once you have added the Audience, you can then decide when to trigger Connectors that perform actions on those Audiences.
In this article:
An Audience is essentially a combination of one or more of Attribute filters. The more filters you add, the more specific your Audience becomes. Note that complex filters can be formed using AND/OR logic.
To create a new Audience:
Here's a sample Audience of Frequent Purchaser. Notice there are two filters tied together with the AND logic and the retention time is displayed at the top-right corner. You may easily edit, duplicate or delete this Audience.
Now that you've set up an Audience, you're ready to start taking action. Whenever a visitor joins or leaves an Audience you have the opportunity to take an action in response to that movement. Select the Connector you want to use and configure its available actions. Any Connectors that use the Audience for an action show up in that Audience's detail view in the Enrich tab.