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This article describes how to set up the Criteo Audience Match (Customer-Provided Credentials) connector in your Universal Data Hub account.

In this article:

Table of Contents Placeholder

Connector Actions

Action Name AudienceStream EventStream
Add User to Audience
Remove User from Audience

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Advertiser ID
    Your Advertiser ID associated with an integration in your Criteo account.
  • Client ID
    Your Client ID associated with an integration in your Criteo account.
  • Client Secret
    Your Client Secret associated with an integration in your Criteo account.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add User to Audience

Parameters

Parameter Description
Audience Select an audience to add user to, or provide an audience ID directly.
Email (Plain/As is) Plain email, as-is
Email (MD5) Email as an MD5 hash
Email (SHA256 of MD5) Email as a SHA256 hash of MD5
Mobile ID Mobilie ID
Identity Link Identity Link
Gum ID Gum ID

Action - Remove User from Audience

Parameters

Parameter Description
Audience Select an audience to remove user from.
Email (Plain/As is) Plain email, as-is
Email (MD5) Email as an MD5 hash
Email (SHA256 of MD5) Email as a SHA256 hash of MD5
Mobile ID Mobile ID
Identity Link Identity Link
Gum ID Gum ID